blu
blu organic juice is a brand I created based around the healthy diets/lifestyles of the people in the various "Blue Zones" around the world. My brand incorporates five different mixed-fruit flavors, which are each named after a different "Blue Zone". With that in mind, I created patterns for each of the flavors that encourage the consumer to further experience the culture that each one of these "Blue Zones" has to offer. One could say that blu is just for people that live health conscious, active lifestyles, but I would argue that blu is for anyone who appreciates cultural diversity in our world, and who enjoys drinking juice that tastes really good.
