moto crossfit
Moto CrossFit is a gym I created for my senior BFA capstone project at NKU. I have been doing CrossFit for five years, and in my time visiting and experiencing different affiliates, I couldn't help but notice the overall lack of visual branding and energy being brought into those environments, and the communities around them. With Moto CrossFit I am looking to see how strong graphics, thorough branding, and vivid colors can bring an energy to the atmosphere of the gym, as well as out into the community.