PROCESS
UPLFT Coffee Co.
UPLFT is a rebranding concept I created for a coffee company formerly known as "Generous". UPLFT works directly with Honduran coffee farmers to source their beans, and to help them cultivate growth and community in their villages. Every purchase of an UPLFT Coffee Co. bag has such a profound impact on these communities, that it creates this ripple effect of generosity. The purpose of this design system was to visually capture that ripple effect, and clearly communicate the positive impact your generosity can have.
Agency: COHO Creative
